13 Email Marketing Hacks That Nobody Talks About
Do your email marketing campaigns yield good results? Are you able to sell your products or services through email marketing?
Well, if not, you are missing out on your competitors because of dull email marketing. In today’s post, I’m going to share with you 13 email marketing hacks that will double the response rate of your emails, if not triple.
And after reading this post, you will be able to maximize the success of your email marketing campaigns.
Let’s start unfolding proven 13 email marketing hacks:
1- Build a Calendar
Email marketing calendar is nothing but a document that maps out dates of when email marketing campaigns will be executed. With the help of this simple tool, you will not miss any important event and plan holiday marketing campaigns in advance.
Google and Microsoft both have online tools for creating calendars that you can easily integrate with email and other productivity software. A simple email marketing calendar can turn haphazard promotion into comprehensive marketing strategies that you can analyze and mend to ensure success.
2- Personalize Content
The days of mass mailing are over. If you want to get the return on every dollar you spend, you should tailor email marketing campaigns. The content of your emails must address the particular needs of the targeted group.
Building customer personas and making the use of location and time can help you in creating personalized content. In a study, it was found that personalized emails had 29 percent higher open rates and 41 percent higher click rates than emails.
3- Make Subject Lines Hard to Resist
The success of your email marketing campaigns largely depends on the subject lines of your emails. The more enticing promise your subject lines makes, the more clicks your emails will get. Here are some tips to write catchy subject lines:
- Keep the subject line short and simple
- Use a familiar sender name
- Never make a false promise
- Use action oriented verbs
- Create a sense of urgency
It is advisable that you should do A/B testing of subject lines to choose the best ones.
4- Design of Your Email Counts
If content is king, then design is queen. If your emails can’t sell themselves within an email preview pane, you should immediately do something about it. You should understand that people check their emails on multiple devices – smartphones, laptops, PCs, tablets, etc. If your email design is not responsive, the success will elude you.
You should make all links appear like links and minimize the use of images. And copy and text should be in precision.
5- Never Forget to Use Logo
Adding email to your marketing mails offers many benefits. Some of them are mentioned below:
- It makes you look bigger and established
- It helps you in branding
- It conveys the feeling that your business is reputable
- It provides your clients with a sense that you are stable
- It makes your emails more memorable
It has been observed that people recognize, identify, and relate images quicker than text. Your emails with a logo will help people connect with your business faster.
6- Use Power Words
Incorporating powerful words in your email campaigns will double the success rate. Emails that have words expressing exclusivity, urgency, and excitement in subject lines get more clicks. Here is a list of 10 top power words for your email marketing campaigns:
- Act Now
- Safe & Effective
- No obligation
You must remember that chosen words, phrases and language in general can evoke emotion, thereby influencing people to take an action.
7- Keep Text Concise
When a subscriber opens your email, you have only a few seconds to convince him/her to take a desired action. Therefore, you should use the KISS formula to write copy.
KISS means keep your message simple and strong. Weed out all fluffy words. Also, you should make your message scannable so that skimmers can get the gist of your message.
When you are writing copy for email campaigns, you should focus more on the benefits that your products offer than their features.
8- Message in the Body Must Satisfy Subject Line
Needless to say, people hate clickbaits. And you should avoid it. How?
Deliver the promise you made in the subject lines. Once you start delivering your promise in the body of your emails, you will gain the trust of your subscribers. And they will open more of your future emails.
If you failed to do so, you run the risk of losing your subscribers. Nobody likes to be cheated. Subscribers are spending time to open your emails so they should be rewarded for their time.
9- Include a Call to Action Button
Sending emails without a call to action button is like playing a game without an objective to win. When you start an email marketing campaign, you want to achieve an objective through it. If you don’t use a call to action button, how can you achieve your objective?
Here are a few best practices to use an effective call to action button:
- CTA button should be visually striking with compelling copy
- CTA should have action verbs, such as download or register
- CTA button should be easy to find
10- Think Mobile
You would be surprised to know that 53% of emails are opened on mobile phones. This is a big number. To ensure the success of your marketing emails, you should keep this fact in the mind.
You should always use mobile friendly email designs. Also, you should make sure that your emails are optimized for 3 seconds reading as most mobile readers spend three seconds or less on an email. Here are 4 tips to make emails mobile friendly:
- Keep the subject line short
- Use preheader text
- Think about horizontal and vertical view
- Make type size easy-to-read
11- Add Social Sharing Buttons
Why should you integrate social sharing buttons in your emails?
Here is a reason!
Emails with social sharing buttons increase click through rates by 158%. There is another reason to use social sharing button – subscribers can easily share your emails with their audience if they find your offer difficult to refuse.
12- Split Test Everything
To increase the response rate of your marketing emails, you should split test everything, Here are things that you should split test:
- Subject line
- Mobile friendliness
Split testing will help you know what is best for your marketing campaigns.
13- Proofread Emails Before Sending
Don’t take your subscriber base for granted. They can spot a grammatical error more easily than you can think. Never, I mean never send emails without proofreading them twice. And make sure there is no fluffy word in the copy.
Remember one error or typo in your content or copy can damage the overall impression. So ensure an error-free copy of your emails. If you can’t do it yourself, hire a freelance proofreader to do the job.
The next time when you are planning email marketing, follow these email marketing tips and you will double response rate.
With tons of emails being sent every hour, it is never an easy task to ensure the success of any email marketing campaign.
However, if you build an email marketing calendar, send personalized content with catchy headlines, use power words, and keep the text concise, your email marketing efforts will be more fruitful. Concise text with call to action buttons and social sharing buttons are helpful in making email marketing campaigns successful.
The next time, when you are going to run your email marketing campaigns, keep these 13 pointers in the mind to rock your email marketing campaigns.
What about you? Do you want to add any other hack to the list? Do share it in the comment section. I’d love to hear about it.
Anupam Rajey is a seasoned marketer and sales expert. He is the CEO of Acelerar Tech, a leading KPO that offers va services for email list building, social media, Internet research, ecommerce & chat support, and more.