Google AdSense VS Yahoo or Bing Ad Network
Google AdSense VS Yahoo Bing Ad Network
Google AdSense VS Yahoo Bing Ad Network:- Google AdSense was introduced in June 2003 and in last 12+ years, it has come a long way in finding its place as the best ad network for small and medium publishers. Yahoo Bing Network Ads was introduced only a few months ago, even though it has been there for a while in the name of Microsoft adCenter and Bing Ads. The Microsoft adCenter was in business for a few years now, which was recently rebranded as Bing Ads. At the same, Microsoft and Yahoo together launched the new contextual ad network called Yahoo Bing Network Contextual Ad Program.
Quality of ad network – Yahoo.
The Yahoo OR Bing Network Contextual Ad Program claims, they focus only on premium websites that offer high value content. Even if a publisher is accepted in to the program, it can use the Yahoo Bing Ads on a site only after manual review and verification of the specific site.
On the other hand, Google AdSense works with almost every publisher and every website. Even though Google tries its best to maintain the quality of its network, one of the drawbacks is, anyone can apply for an AdSense account and once approved, they can start using it on any other website without any prior approval. This often leads to many problems including abusing AdSense on low quality websites.
Yahoo and has addressed this problem & make it a policy that they will allow using the Ads only on approved websites.
Direct contact and customer support
Google AdSense does not offer a direct customer support service to small and medium publishers. Only very large publishers have the authority of directly contacting their account managers or customer support. In case of Yahoo Bing Network, only premium websites are accepted in to the program and this also means every publisher is a premium publisher who will contact an account manager.
Type of Ads – Yahoo Bing Network
As of now, the Yahoo Bing Network Ads is limited to text ads only. Google has a rich set of ad types which include text ads, image ads, video ads, rich media ads and so on. Google’s tie up with third party ad network makes it possible to have a wide range of ad types, potentially increasing the revenue opportunities for publishers.
Yahoo Bing Network currently offers 2 payment methods:
1. Direct Wire Transfer to your bank account.
2. Payment through Paypal :- Many publishers would be happy to hear that Paypal is one of the options to receive payments. Most publishers already use Paypal for various transactions and it makes it easy to get the ad revenue directly to the Paypal account.
On the other hand, Google offers payment by Cheque in most countries. Some selected countries have the direct deposit option as well. However, the most popular payment option for publishers – Paypal – is not available at AdSense.
Have you seen a contextual ad network delivering a completely irrelevant ad on your page just because there are few words that are not really relevant to the content? Here is a solution from Yahoo. You can pass your keywords as context hints to the ad unit to deliver highly relevant ads in your pages. This is a great feature missing from Google AdSense.
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