8 Highly Actionable Ways To Increase Your Domain Authority
Do you want to increase your Domain Authority? You Probably you are.
Because it is one of the huge ranking factors in Google. Domain authority is a metric that was developed by Moz. Moz metric is calculated on the basis of your site’s search engine ranking potential.
Why it is necessary to increase the DA of your website?
In the past, SEOs and webmasters relied on Google PageRank.The Higher your PageRank is, the more likely you are to rank in SERPs. But now since Google no longer gives the public access to PageRank ratings. DA has come to the rescue to shed a little bit of light to determine the trustworthiness of a page or site. But that doesn’t mean Domain Authority exactly replace PageRank.
So, basically, it works like this
The higher your domain authority is, the more likely you are to rank not only higher but faster in the search engine
DA is measured on a scale from 1 to 100. The closer you are to 100, the more popular it will be in search engines. High Domain Authority > higher rankings in SERPs > more traffic. But first Don’t get discouraged if your DA is low! Nobody starts off with an 80+ domain Authority
They all start At 0 and gradually grow to 1,2,3…and so on. There are several steps you need to take to increase. In this article, I am gonna share 8 highly actionable methods that will help you increase your website DA
Quality Content/ link-worthy content
If you want to increase your DA. You just need to write quality content. Creating amazing content is key to increasing Domain Authority and rankings. If you do not produce any link-worthy content, no sites will have any reason to link to yours. Thus, your DA will remain stagnant. Evergreen Content, How To’s and Top 10 are some of the most linked content. Some think that long content is the way. It helps but if it is crappy and not worth any value. It doesn’t do any Good to anyone. You just spend your time and energy to waste. So make sure that your content is unique and relevant. You can also use infographics as they tend to more viral. Make it embeddable so that whenever anyone embed your infographic on their blog or website. You earn a backlink.
Work On On-Page SEO
In a nutshell, Optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines is called On-Page SEO. Here are 5 important factors you need to do to Optimize your On-page SEO.
- Optimize your titles and Descriptions for more CTR
- Use proper Headings (H1 and H2) within your content
- Have a clean URL
- Optimize your Images for SEO
- Internal Linking
- Deep Linking
Make sure that all your inner pages strongly link to each other. You should not leave behind any pages in your SEO. Create authority for all the pages in your website. Tell Google that all the internal pages are as much as important as the home page or any other popular page on your website.
Interlink to pages with relevant keywords from other web pages of your website. Mix up with LSI keyword when interlinking your internal web pages so that it diversify your anchor text.
(For example, I have an article on How to increase your Instagram Followers, you can use different variations to link up that phrase from another web pages related to the previous article such as fast ways to get more Instagram followers, how to get Instagram followers for free, and so on..). Interlinking not only helps in SEO but also increase the dwell time of your Visitor.
Conduct a link audit
Healthy link profile helps in your DA ranking. Google likes to link profiles that are healthy and not spammy. You can use tools like Majestic, Ahrefs, Buzzsumo tool to check your link profile.
Here’s how it works:
- Go to Majestic.com (No need to purchase a subscription).
- Type in the URL and click search.
Majestic will show a list of metrics such as the number of external backlinks, referring domains, referring IPs, referring subnets, types of links, backlink history, etc., etc.
If I break it down in detail, it would turn into a completely new topic for this article. So, here is a detailed guide from Search Engine Watch on how to conduct a link audit for your website. The bottom line is to do a link audit and disavow the bad risky links and keep your link profile clean.
Pursue high-quality links.
Recently Moz did a study of over 15,000 keywords and found out that 99.2% of all the websites that are ranking at the top had at least one external link. So, Why can’t your article grab that one precious link?
Related Post: 37 Highly Actionable Ways To Get Free Backlinks
Even A single link from a High DA site will help you boost your Domain Authority and PageRank compared to links from tens of low DA sites
You’ve to put in the work if you want to earn quality links. Here are Some key ways to help you earn high-quality links:
- Regularly guest posting on popular sites in your niche.
- Perform exclusive interviews with industry experts or influencers
- Broken Link Building
- Blogger Outreach
- Create High Quality and Informative infographics
Related Post: 7 Step Effective Blogger Outreach Strategy
At the end of the day quality, links can’t be manufactured. You have to work for it.
Just let it Grow. Domain’s age also helps in increasing your site’s ranking and DA score. If your website is just 2 or 3 months old and you are frustrated over why your DA is stagnant. You are not doing anybody any good. Instead, Publish Quality Content and don’t worry about DA for a few months.
Just give it time. As they say” All worthwhile takes time”.
Posting on a regular frequency (maybe 4 times a week, 3 times a week, etc) helps in improving your Domain Authority. Many of the newbie Bloggers are not consistent so their DA either remain stagnant or fluctuates. It not only helps in increasing your DA but also helps in many other ways such as:
- Lots of quality content to link to.
- Increases Creativity
- Growth in traffic
- Create a community around it, etc.
Make Sure Your Website Is Mobile-Friendly
A recent study states that searches on mobile devices grew from 57% to 63%. And even the Bounce Rate dropped from 52% to 47%.
That means if your site isn’t mobile friendly, you are gonna get screwed. By not being mobile friendly, it will not only hurt your mobile search engine rankings, but your bounce rate will be high and you will losses a lot of traffics
To check whether your site is mobile friendly or not. Just go to Mobile-Friendly Test by Google Developers page. The tool will analyze all your web page and let you know whether your is mobile-friendly or not. If it is mobile friendly, great. But if it isn’t, fix it.
It allows you to judge the overall performance of your website. Numbers of metrics (MozRank, MozTrust, link profile, and more) has an impact and determine your Domain Authority
Improving your Overall SEO is the best way to influence these metrics. If you follow all of these steps mentioned above, your DA score will gradually increase over time. Don’t stress too much over it.
Just Do what you have to do and it will gro. DA and Content marketing, On-page SEO, backlinks, etc. They go hand in hand. If one side performs well the Other’s will too.
If there is anything you would like to add or suggest anything, make sure to leave a comment.